In the first phase of pandemic we have learned that the information, facts are changing hour by hour. We have to update and communicate everything on time to the consumers to retain them. The automated content generator would be able to handle instantly this challenge.
How? Every creative is produced by POMS Creative Generator. Content can be loaded to different media channels by using publisher APIs. There is tracking for assets, creatives where and how have been used, there are insights of each component of the creatives. In case of changes for some essential contents, the system generates alerts listing the items to be turned off. Where there is API connection, the particular content is removed automatically. Whenever the new, updated content is available, the system replaces the outdated content. This is a continuous, automated workflow based process.
If you’re intrested in or have any questions, please contact us by sending an email to: pandemicproof@pomscloud.ie