POMS Cloud · Interactive Lab

Generational Interaction
Time Machine

Experience how catalogue formats feel — and discover the psychology behind why each interaction model converts for a specific audience.

Select Generation

Baby Boomer
/ Gen X Millennial Gen Z
📖Flipbook Mode
Born 1946–1980 · Prefers spatial, print-inspired layouts

Live Catalogue Preview

Simulating interaction
🧥
Featured
Merino Wool Coat
Camel · Sizes 6–18
€189
Page 4 · Left spread
📍 Spatial Anchor: "The wool coat — top of left page"
👗
New Arrival
Silk Wrap Dress
Midnight Blue · XS–XL
€149
Page 5 · Right spread
👗
New in
Linen Sundress
Terracotta · XS–L
€89
🧥
Bestseller
Denim Jacket
Washed Blue · S–XXL
€129
👠
Limited
Heeled Mule
Nude · EU 36–42
€109
👜
Trending
Leather Tote
Sage Green · One Size
€69
🧣
Seasonal
Silk Scarf
Multi-print · OS
€49

← Drag or swipe to explore →

👗
Y2K Mini Skirt Set ✨ #OOTD
@styleinspo · Trending now · €59
🧢
Streetwear Cap 🔥 Last 3 left!
@urbanfit · 🔴 Limited drop · €35
👟
Platform Sneakers 🛹 Collab drop!
@kicksculture · Viral · €149
🌿
Clean beauty routine 🧴 #GRWM
@glowup · Skincare · €28

↑ Scroll the feed ↑

📖

Why Flipbook Works for Boomers & Gen X

Cognitive Psychology

Key Data Point

40–50%
Higher bounce rates on mobile
Catalogue formats that are non-responsive PDF renders see dramatically higher mobile abandonment compared to native swipe or scroll experiences — a conversion gap that only widens with Gen Z traffic.

Built from insights in Swipe vs. Scroll: Which Digital Catalogue Format Wins? · POMS Cloud