POMSexpands the options of the automated personalisation in marketing
Brief: Creative production for addressable content campaign. They needed creatives for a programmatic campaign spanning multiple audiences, product lines, messages and targeting methods.
Stores
80
Products
700
Platform
3
Shop visitors
Geolocation
Retargeting
Addressable content
Creative option
Details of case study
Triumph / Retail
Triumph products
Wavemaker Hong Kong
Triumph approached POMS with a clear vision for a hyper-personalised, data driven campaign utilising multiple user data touchpoints (such as geo location, price, etc.). The campaign was already live when the corona virus pandemic hit Hong Kong. Instead of stopping the campaign POMS' marketing system allowed the swift alteration of the creative. The altered copy outperformed the original copy straight away.
Collaborative workflow
Compatible with different ad solutions
No delay between production and delivery
Could use own ad stack
Fast reaction to changing global situation
Quick turnaround on production
High client inolvment
Testimonial
Geolocation, product variants, remarketing, performance. Gourmet ingredients for a Michlein star campaign!
Robert Beliczki
Wavemaker Chief Innovation Officer
Flexible, prompt creative maintenance
The right message for the right personas
Increased turnover
Incremental brand awareness
Faster response to market challenges
Team Quote
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