Challenge: Praktiker communicates throughout the year with high frequency, putting big pressure on the creative production teams they work with. A diverse media plan, including multiple social- and ad networks necessitated a large number of variations. The big load often ended up with delayed campaign starts and increasing production costs.
Approach: We've offered an automated service to help out with their production needs. We replaced the previous creative team with just one of our colleagues who was more than able to match their production with the help of our automated tools. After the change we reduced the time between briefing and delivering ads to 24 hours and included the client in the quality control process.
Results: Since we started working together there wasn't any issue in starting the campaigns on time. The agency was even able to add new networks to their media plan, since the production bottleneck was no longer in place.