We hand over the POMS Feed Manager be on a turnkey and configured

Our external partners regularly change what data structure what we need to provide, but the webshop system does not support quick changes.

Advertising platforms
5
Products
49000
data accuracy
Hourly updates
Multi chanell
Flexible structure
Lines per hour

Details of case study

Decathlon / Retail, eCommerce
Hourly fresh data
GroupM
Objectives Decathlon needed to find a way to transfer their product data to multiple platforms in multiple formats to support their data driven campaigns.
Approach We set up our feed manager tool to maintain their data transfers. From one source of information we were able to setup multiple feeds to different ad networks like Google shopping and price comparisons sites. We were able to combine existing data points to provide data to platforms that was not in the original source.
Results The feed manager was our in to the client. Based on it's successes we were able to win new business for us and the agency.
  • Automated process
  • Changes made for no extra cost
  • Managed service
  • Rule based derived data
  • Monthly fee
  • New service to offer to the client
  • Increased client satisfaction
  • Easy access to data to support campaigns
  • Credible professional partner

Testimonial

It’s good to work with a team that able to ask the right questions.
Dorka Szekeres
Wavemaker group head
  • Data driven campaigns
  • Multi channel communication
  • Data access to price comparison sites
  • Increased e-commerce revenue

Team Quote

Feed management is very difficult for someone who does not have this knowledge. But a stable feed manager is the foundation of data-driven marketing
Ambrus Norbert
Senior Developer, POMS


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