Challenge: An always on campaign needs a complex influx of new creatives to keep the KPIs high, users get bored if they see the same ads all the time. With a traditional approach it's really hard to keep up with the audience's demands. Add to that multiple audience segments to serve and the creative needs can easily be overwhelming.
Approach: POMS stepped in during the campaign to help out with the creative production. Together with the agency we created templates based on the existing creatives and started to automatically produce hundreds of creatives. Based on the performance data we continuosly created new variations to keep up with demand.
Results: The gradual drop of click through and conversion rates stopped and reached previously unseen highs. The results made the client to extend the campaign to the social media platforms.