Personalized Rich Media Banner

Practical Use Cases

Industry Use Cases

Automotive

A banner that initially shows a spectacular image of the car. Upon clicking, it expands to reveal a full-screen interface featuring an embedded video of driving performance, a 360° interior view, and a gallery of color options.

View Example

Consumer Electronics

Presenting the features of a new phone in an interactive banner, where users can learn more about the camera, battery, or display by clicking on various "hotspots".

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Fashion & Beauty

"Lookbook" style banners showcasing clothing items on models with a short video, while additional relevant pieces from the collection are available in a gallery.

View Example

Automotive

A banner that initially shows a spectacular image of the car. Upon clicking, it expands to reveal a full-screen interface featuring an embedded video of driving performance, a 360° interior view, and a gallery of color options.

View Example

Consumer Electronics

Presenting the features of a new phone in an interactive banner, where users can learn more about the camera, battery, or display by clicking on various "hotspots".

View Example

Fashion & Beauty

"Lookbook" style banners showcasing clothing items on models with a short video, while additional relevant pieces from the collection are available in a gallery.

View Example

Ideal User Profile

Who is it for?

Creative and Marketing Agencies wishing to implement state-of-the-art, high-engagement, award-winning campaigns for their clients.

Large corporate brands for whom premium branding and effective, experiential communication of complex product benefits are essential.

Industries where visual storytelling is key (Automotive, Tourism, Entertainment, Fashion, Financial Services).

Marketing Goal & Solved Problem

Marketing Funnel Stage

Upper and middle stage (TOFU/MOFU) – branding, awareness, and increasing user engagement.

Breaking "Banner Blindness"

Using motion, sound, and interactivity helps the ad stand out from digital noise and instantly grab user attention where a static image would be ineffective.

Conveying Complex Messages

The Rich Media format (e.g., an expandable panel or an embedded video) provides sufficient space for more detailed, persuasive storytelling.

Elevated Brand Experience

Instead of just informing, this format entertains and engages the user, resulting in a deeper, more positive brand association.

Strategic Campaign Benefits

Why is it worth it?

500x Faster

Increased Attention

The dynamic nature of multimedia gives ads outstanding "stopping power" on crowded online interfaces.

90% More Cost-Effective

Higher Engagement

Interactive elements encourage the user to engage with the ad, resulting in deeper message delivery and higher engagement.

Real-time

Enhanced Brand Awareness

The immersive and memorable experience leads to stronger and more positive brand associations and higher brand recall.

On All Platforms

Versatile Storytelling

A complete brand or product story can be told within a single ad without the user needing to click through to a landing page.

How It Works

The "How does it work?"

Multimedia Template Strategy

The process begins with a complex, interactive HTML5 "master" template programmed by the POMS team based on the creative concept. It may include expandable surfaces, video players, and swipeable image galleries.

1

Data-Driven Content Population

The POMS DCO Core Engine not only swaps product images and prices based on data sources (e.g., POMS Automated Feed Management, Messaging Matrix) but also populates the multimedia modules with content.

2

Scalable, Automated Generation

POMS DCO generates hundreds or thousands of Rich Media banners on an industrial scale. Every single variation provides the same high-level experience, but its content perfectly matches the interest of the targeted micro-segment.

3

Inputs and Outputs

Required Inputs and Prerequisites

Design

Creative Input

A detailed creative concept and "storyboard" for the Rich Media unit's operation. High-quality visual and video assets.
Data

Data Input

High-quality, live product feed (POMS Automated Feed Management).
Strat

Strategic Input

Defined target groups and associated personalization rules (Messaging Matrix).

Output Formats (What is the result?)

The output is a complex HTML5 advertising "tag". This format is essential for handling advanced interactions and animations. The tags are compatible with all modern ad serving systems that support Rich Media formats (e.g., Google Campaign Manager 360, Adform, Sizmek).